Juventus extend ‘My7h’: a success to celebrate or a cause for lament?

The all-conquering Old Lady has no plans to abdicate her throne even with the inevitable summer changes ahead

Last May, the commemorative T-shirts celebrated a “Le6end”. This year, Juventus went with “My7h”. Even as players popped champagne corks for the second time in four days at Rome’s Stadio Olimpico, it was tempting to imagine a marketing team somewhere starting to plan out the slogans and hashtags for the next round of celebrations in 12 months’ time.

Seven consecutive Scudetti. No club had even won six in a row before the Bianconeri embarked on their present run. Across Europe’s top five leagues, only Lyon, at the start of this century, have enjoyed such an uninterrupted spell of domestic dominance. Even then, they did not pair Ligue 1 success with cup triumphs. Juve’s 0-0 draw with Roma on Sunday sealed an unprecedented fourth straight Serie A and Coppa Italia double.

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via Football | The Guardian

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